Effective 3 October 2026
This policy explains the cookies and similar technologies (such as your browser’s local storage) that Measure, operated by Maven Innovation Ltd, uses on measure.co. It sits alongside our Privacy Policy. In short: a few essential cookies keep you signed in, and product analytics only run if you say yes. We use no advertising cookies and we do not sell personal data.
The first time you visit, a small banner asks whether we may use analytics. Declining is as easy as accepting, and the site works the same either way. You can change your mind at any time:
These are strictly necessary to provide the service you asked for, so the law does not require your consent and they are not affected by your analytics choice.
| Name | What it does | How long |
|---|---|---|
| sb-…-auth-token | Keeps you signed in (our authentication provider, Supabase). Large sessions are split across numbered copies such as .0 and .1. | Up to 400 days, renewed while you use Measure |
| mp-active-project | Remembers which project you are viewing in the dashboard. | 1 year |
| sidebar_state | Remembers whether the dashboard sidebar is open or collapsed. | 7 days |
| measure-theme-v2 (local storage) | Remembers your light or dark theme choice. | Until you clear it |
| measure:cookie-consent (local storage) | Remembers your answer to the analytics question above. | Until you clear it or change it |
| measure:hero-prompt, measure:tool-lead (local storage) | Holds a prompt or brand you typed on the homepage or a free tool, so we can carry it into sign-up. Stays on your device until used. | Until you clear it |
| measure:setup-… (local storage) | Remembers that you dismissed or collapsed the setup checklist for a project. | Until you clear it |
If you accept, we use PostHog (PostHog, Inc.; see our sub-processors) to understand how Measure is used and to find and fix errors. Traffic is sent through our own /ingest path rather than directly from your browser to a third-party domain.
| Name | What it does | How long |
|---|---|---|
| ph_…_posthog (cookie and local storage) | An anonymous identifier so repeat visits count as one visitor; once you sign in, it is linked to your account so we can see how the product is used. Also holds session and campaign details. | Up to 1 year |
With analytics on, we record pages viewed, features used, errors, and session replays in which text typed into form fields is masked. With analytics off, none of this is collected, no analytics identifier is stored, and PostHog does not record you.
Separately from cookies, our servers record operational events needed to run, secure and bill the service, for example that a scan finished or a plan changed. They use no cookies or device storage and are not controlled by the analytics choice. We process them on the basis of our legitimate interest in running a secure, working service; see the Privacy Policy.
Some actions take you to another company’s site, which sets its own cookies under its own policy: paying by card (Stripe) and signing in with or connecting Google (including read-only Search Console and Analytics). We do not control those cookies.
If we add a new kind of cookie we will update this page and, where consent is needed, ask you again. Questions: hello@measure.co.