See who AI engines name instead of you
Measure reads every tracked AI answer, lists the brands it names in order, and shows your share of voice, visibility and answer position next to the competitors you track.
Product preview, illustrative data
What it does
Share of voice from real answers
Your share of every brand mention the engines made across your measured answers. Wherever Claude Haiku reads the answer, brands you don't track are counted as other brands, so leaving a rival out doesn't inflate your number.
Head-to-head visibility
Each tracked brand's visibility, meaning the share of measured answers that name it, with the change against the previous period of the same length. Sort by visibility or by movement.
Position inside the answer
Claude Haiku reads each answer and records the order brands are presented in. Average position shows who gets recommended first, and a positioning chart plots it against visibility.
Industry rank among tracked brands
Your Overview ranks you against the competitors you track by visibility, for example number 1 of 4, and the head-to-head table shows who sits ahead of you or right behind you.
Suggestions from the answers
Brands named in at least 2 of your answers in the last 30 days are suggested, up to 8 at a time. Track one in a click, or reject it and it never comes back.
Industry share of voice
Compare your domain with up to 9 tracked competitors across a market-wide corpus of Google AI Overviews and ChatGPT answers in the US, beyond your own prompts.
Three steps, start to finish
Step 1: Add the brands you compete with
Enter a name and domain, or accept a suggestion. Measure fills in past mentions from answers it has already read, at no extra cost, so numbers appear straight away.
Step 2: Every scanned answer is read
On each scan, Claude Haiku lists the brands an answer names in the order it presents them. That single pass feeds visibility, position, share of voice and suggestions.
Step 3: Close the gap
See who leads, who is moving and which new names keep appearing. Competitor domains also unlock Content Gap, which compares their homepages with yours and maps the topics they cover that you don't.
The specifics
Engines, data sources, cadence and plan limits, stated as the product works today.
- Engines
- ChatGPT, Perplexity, Gemini and Claude, from your tracked-prompt scans
- Cadence
- Follows your scans: Perplexity daily; ChatGPT, Gemini and Claude weekly. Enterprise runs every engine daily.
- Brand detection
- Claude Haiku reads each answer and lists brands in presentation order, with name matching as the fallback
- Competitors per plan
- Starter 5, Pro 15, Advanced 25, Enterprise custom
- Industry share of voice
- Google AI Overviews and ChatGPT corpus (US, English), up to 9 competitors, 7 credits per fresh pull, cached for 7 days
- Where it lives
- Competitors and Brands pages, the Overview KPIs, Agent M and the MCP server
Common questions
What is share of voice in AI search?
In Measure, share of voice is your brand's percentage of all brand mentions that AI engines made across your measured answers. Mentions of brands you don't track are kept in an other brands bucket, so your share reflects the whole answer, not just the rivals you chose to follow.
How does Measure work out a brand's position in an AI answer?
Claude Haiku reads each answer and lists the brands in the order the engine presents or recommends them, so position 1 is the first brand named. It is the order inside a generated answer, not a search ranking. Measure averages it per brand across your measured answers.
How many competitors can I track in Measure?
Starter tracks up to 5 competitors, Pro up to 15 and Advanced up to 25. Enterprise limits are custom. Suggested brands don't count toward the limit until you choose to track them.
Where do Measure's suggested competitors come from?
From your own measured answers. Any brand the engines named in at least 2 answers over the last 30 days that you don't already track can be suggested, up to 8 at a time. A suggestion you reject is never shown again.
Why does industry share of voice differ from my own share of voice?
They measure different sets of answers. Your own share of voice comes from the prompts you track. Industry share of voice compares domains across a market-wide corpus of Google AI Overviews and ChatGPT answers in the US, in English, so the two can legitimately disagree.
Know where your brand stands in AI answers.
Plans start at $89 a month. Add your brand, choose the prompts your buyers ask, and see who AI engines recommend.