See the topics competitors cover and you don't
Measure reads your homepage and up to five tracked competitors, maps the topics each one covers, and marks the gaps worth publishing into by priority, plus the buyer questions none of you answer yet.
- highImplementation guides
Northwind and Globex both lead with rollout support. A setup guide answers what buyers ask first.
covered byNorthwindGlobex - mediumData migration
A short migration checklist would cover the switching question.
covered byGlobex - lowPartner directory
Peripheral to the market, worth a single page.
covered byInitech
- 01How long does a rollout take for a team of 50?
- 02When does usage-based pricing cost less than per-seat?
Product preview, illustrative data
What it does
A topic map of your market
Each site gets a topical summary and up to 6 topic clusters with keywords. The market view shows the main topics across all sites and how many of them cover each one.
Gaps marked by priority
Topics competitors cover that you cover weakly or not at all, marked high, medium or low, with what to publish and who already covers them.
Questions nobody answers
Specific buyer questions that none of the analyzed sites answers well. Each one is a ready article or FAQ idea for your own site.
Where you already lead
Topics you cover and your competitors don't, listed on their own so you can defend and extend them as you add new pages.
Pages AI engines cite
The pages cited in AI answers to your tracked prompts, how often each one is cited, and whether competitor-owned pages out-cite your own.
Search Console query wins
Google queries scored by the clicks you miss at your current position, with emerging demand and pages that split one query flagged. No credits.
Three steps, start to finish
Step 1: Add your competitors
Track your competitors with their website domains. Each run covers your site plus the first five tracked competitors that have a public domain.
Step 2: Run the analysis
Measure fetches each homepage, summarizes its topics and compares them in one pass. It costs 1 credit per site, and sites it can't read are refunded.
Step 3: Publish into the gaps
Start with the high-priority gaps and open questions, then track related prompts to see whether AI engines begin citing the new pages.
The specifics
Engines, data sources, cadence and plan limits, stated as the product works today.
- Where it lives
- Content Gap and Opportunities pages, under AI Search in the app
- Sites per run
- Your site plus up to 5 tracked competitors with public domains. Reads each homepage's text, up to 10,000 characters
- Cost
- 1 credit per site analyzed, so at most 6 per run. Unreadable sites are refunded. Search Console opportunities use no credits
- Data sources
- Live fetch of each site, Claude Haiku analysis, citations from your Measure scans, Google Search Console (read-only), GA4 optional
- Plans and limits
- Starter, Pro, Advanced and Enterprise. Analysis runs are capped at 6, 12 or 24 an hour on Starter, Pro and Advanced
- Agent M and MCP
- Cited-source gaps plus Search Console query and page opportunities are tools in Agent M and the MCP server
Common questions
How does Measure find content gaps against competitors?
Measure fetches the homepage of your site and up to five tracked competitors, keeps up to 10,000 characters of text from each, and has Claude Haiku summarize each site's topics. A second pass compares the summaries and returns a market overview, the topics each company covers, your gaps marked high, medium or low priority with the competitors that cover them, the topics where you lead, and buyer questions none of the sites answer well.
Does the content gap analysis crawl my whole website?
No. It reads the text of each site's homepage, capped at 10,000 characters per site, so the results reflect what each company puts on its front page. Competitors need a public domain set in Measure to be included. For page-by-page checks, use Measure's site audit.
How much does a content gap analysis cost?
One credit per site analyzed, so a run covering you and five competitors costs at most 6 credits. Credits are taken when the run starts and refunded for any site Measure can't read. Starter includes 2,500 credits a month. The latest analysis is saved to the project and reloads when you open the page. Search Console opportunities use no credits.
What are search opportunities in Measure?
With Google Search Console connected read-only, Measure scores your queries from the last 7, 28 or 90 days. It takes queries with at least 100 impressions in positions 1 to 20 and estimates click upside: the extra clicks you would get if the query's CTR matched the expected CTR for its position, taken from your own site's CTR where there is enough data and from a reference curve otherwise. It flags emerging queries whose impressions at least doubled against the prior period, and queries where two or more of your pages compete. Search Console data runs about three days behind.
Which plans include content gap analysis?
Every paid plan: Starter ($89 a month), Pro ($199), Advanced ($499) and Enterprise. There is no free plan for the app. Runs are credit-metered and limited per hour (6 on Starter, 12 on Pro, 24 on Advanced), and you need at least one tracked competitor with a public domain.
Know where your brand stands in AI answers.
Plans start at $89 a month. Add your brand, choose the prompts your buyers ask, and see who AI engines recommend.